(this post also appeared on the Duck of Minerva)
Online mediums can be perceived as attracting
wacky ranters unrepresentative contributors and exchanges and, therefore, forums or chats are often treated as if they do not provide an effective picture/sample of political discourse. But since over 80% of Americans are online, 66% of American adults have engaged in civil or political activities with social media, and about half of those who visit discussion groups post/contribute, isn’t this an interesting- and increasingly relevant- medium for a discourse analysis? Why cut out such a vast political resource? What is different about ‘doing’ a discourse analysis of online content? How would you even start such an analysis? And, why aren’t those like myself- who blog and engage in political discussions as part of my daily/weekly activity- doing more to treat online content as part of what we consider to be ‘legitimate’ political discourse? Well, I think it comes down to methodology. Here is a very brief intro to some of the opportunities and challenges to conducing a discourse analysis of online content (PS getting students to do such an analysis is a great assignment).
1. What makes a discourse analysis of online content different from an analysis of printed text?
First, (and probably somewhat obvious) online material uses multiple modes of expression, including emoticons, hyperlinks, images, video, moving images (gifs), graphic design, and color. This multimodality adds complexity (and, I argue, richness) to a discourse analysis- but the researcher must be aware of how particular signals are used, (for example, ‘iconic’ or popular memes or gifs (like feminist Ryan Gosling or the Hilary Clinton texting image begin to take on particular meanings themselves). Second, online content is unstable, instant, and edited in ways unavailable to print (even the use of
striking through signals ‘editing’/alternative meaning/irony etc- but this requires interpretation). Also, articles, conversations, and posts, can be published, responded to, retweeted, then retracted or edited all within a few hours. Continue reading Discourse Analysis of Internet Trolls?: the whys and hows of analyzing online content*